Tag: how to do market research

The Future of Market Research: Full-service-self-serve Research

As we all know our industry has changed radically in the last 20 years.   From the shift of CATI to online surveys in the 90’s, to the emergence of mobile, big data and insight communities in the 00’s; innovation...

/ December 17, 2015

A Man on the Moon is great, but it just isn’t Christmas…

We love an emotional advert don’t we? ‘Sadvertising’ is all around us this Christmas, led by the high profile John Lewis and Coca-Cola ads and chased hard by the likes of Sainsbury’s. They’re great ads that bring important messages into...

/ December 4, 2015

This holiday season, empower your digital creative through ZappiStore

Holiday shopping as you knew it has changed, so why haven’t we changed the way we think of the consumer? Their purchasing behavior has been changing for over a decade now, and it shows no sign of slowing down. Since...

/ November 12, 2015

ZappiStore goes to Web Summit

ZappiStore is heading off to Dublin on November 3rd to join one of the biggest events in the global startup scene. We are excited to spend 3 days meeting with other promising players in the tech industry, following panel discussions and building relationships with the...

/ October 22, 2015

Stand out on the shelf without spending your entire budget

What are the impact of marketing-mix when consumers go shopping ? Shopping takes our time and money, and the experience can leave consumers lost and confused. When a consumer is in shopping mode, how much can you impact their behavior?...

/ October 22, 2015

ZappiStore goes to Research & Results 2015

ZappiStore is flying out to Munich next week for this year’s edition of Research & Results. We are excited to meet with market research professionals from Germany and abroad and to join in on the discussion on the industry’s most cutting-edge topics. ZappiStore is an...

/ October 20, 2015

ZappiStore and Millward Brown Partners Day

ZappiStore was excited to welcome the Millward Brown Global Innovations team to our London HQ earlier this month. Our team is working closely with our Millward Brown partners to further develop and optimise our existing products, so that we can...

/ September 18, 2015

TNS and ZappiStore launch ConversionModel Express

Steve Phillips, CEO @ Zappi Store and Jan Hofmeyr, Head of Behaviour Change @ TNS discuss the launch of TNS ConversionModel Express. TNS’s ConversionModel is the most widely used measure of brand commitment and conversion. ConversionModel Express helps you identify...

/ July 21, 2015

Automation; Giving the Right Idea a Chance

Too long has the creative industry been unable to test ideas in batches to learn what works and what doesn’t before paying up to dive deep into what would. In a time where agencies and brand teams are making decisions...

/ March 16, 2015