Tag: insight

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace of change in the market research industry. With automation, mobile surveys, and tech-driven innovation raised as key themes, we spoke with industry experts Ray Poynter and Stephen Phillips in order...

/ June 22, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere, as well as in the wider business community. It has even been highlighted in this year’s GRIT report. Once upon a time, it was only an ‘emerging trend’, but it is...

/ June 8, 2016
cat-zappistore

Research! Which Cat is Objectively Cuter

It’s time to settle this. Cats are adorable. Their power to manipulate humans into taking care of them and doing their bidding is undeniable. The Zappi office is no exception to this and being the UK’s second favourite pet to dogs, cats...

/ May 16, 2016

Automation of IP vs DIY Research : A Food Tale Of The Chefs vs Ingredients

Clients are hungry for more, more for less, and more faster. Technology is the only cuisine we can serve to still their appetite! Debate is ongoing with regards to the merits and caveats of DIY (Do-It-Yourself) research in the market...

/ May 16, 2016
disruption-zapistore

In Market Research, What Does ‘Disruption’ Mean?

The article was originally posted by Ray Poynter and can be read here. Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it...

/ May 3, 2016

PepsiCo Taps Automated Analytics

PepsiCo has benefited from tapping automated analytics when developing brand messaging for some of its leading beverage lines. More specifically, he outlined how working with firms like ZappiStore...

/ April 21, 2016
statues-emerging

Consumer Insight: The Power of Definition

Originally posted by Massimo A. Cealti on Linkedin “Insights” have been spreading like a meme, to a point which starts to puzzle me. Do we all mean the same thing when we talk about insights? Why are insights so trendy? Are...

/ April 15, 2016
napoleon

How Research Lead Napoleon’s Army to Victory

  The year is 1795 and as the armies of revolutionary France tore up the map of Europe to build an empire, Napoleon and his generals desperately needed a solution for a problem that would lead to the enduring saying: “an...

/ April 4, 2016