Tag: market research companies

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

The Future of Market Research: Full-service-self-serve Research

As we all know our industry has changed radically in the last 20 years.   From the shift of CATI to online surveys in the 90’s, to the emergence of mobile, big data and insight communities in the 00’s; innovation...

/ December 17, 2015

A Man on the Moon is great, but it just isn’t Christmas…

We love an emotional advert don’t we? ‘Sadvertising’ is all around us this Christmas, led by the high profile John Lewis and Coca-Cola ads and chased hard by the likes of Sainsbury’s. They’re great ads that bring important messages into...

/ December 4, 2015

Commspoint Express is here!

  Building better communications strategies with Commspoint Express Your brand is facing an increasingly complex consumer landscape. The fragmentation of traditional media and growth of digital technologies means there are now more contact points than ever before. Finding the right...

/ December 2, 2015

Truck wars: Coca-Cola vs Cadbury

  Cadbury is taking a page out of the Coca-Cola book this Christmas and sending its own fleet of trucks out to unsuspecting cities across the UK. In their 2015 Christmas advert, the lorries, filled with chocolate, assemble to form an...

/ November 24, 2015

ZappiStore goes to Web Summit

ZappiStore is heading off to Dublin on November 3rd to join one of the biggest events in the global startup scene. We are excited to spend 3 days meeting with other promising players in the tech industry, following panel discussions and building relationships with the...

/ October 22, 2015

Stand out on the shelf without spending your entire budget

What are the impact of marketing-mix when consumers go shopping ? Shopping takes our time and money, and the experience can leave consumers lost and confused. When a consumer is in shopping mode, how much can you impact their behavior?...

/ October 22, 2015

ZappiStore goes to Research & Results 2015

ZappiStore is flying out to Munich next week for this year’s edition of Research & Results. We are excited to meet with market research professionals from Germany and abroad and to join in on the discussion on the industry’s most cutting-edge topics. ZappiStore is an...

/ October 20, 2015

ZappiStore and Millward Brown Partners Day

ZappiStore was excited to welcome the Millward Brown Global Innovations team to our London HQ earlier this month. Our team is working closely with our Millward Brown partners to further develop and optimise our existing products, so that we can...

/ September 18, 2015