About Us & Our Products

An introduction to ZappiStore and a quick look at some of the products we offer.  

/ July 21, 2015

TNS and ZappiStore launch ConversionModel Express

Steve Phillips, CEO @ Zappi Store and Jan Hofmeyr, Head of Behaviour Change @ TNS discuss the launch of TNS ConversionModel Express. TNS’s ConversionModel is the most widely used measure of brand commitment and conversion. ConversionModel Express helps you identify...

/ July 21, 2015

Unilever’s Foundry50 recognises market research tech startups

Marketing products ZappiStore, Stashmetrics, Relative Insight, LivingLens and Realeyes are among the market research and analytics companies named as the world’s top tech startups in Unilever’s Foundry50. Unilever set up the Foundry initiative to find the top 50 marketing technology...

/ June 18, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015

Agile Research: The war between creative and data is over!

Dear Creative Guru, The war between creative and data is over! Congratulations, you won. Good news, so did data.

/ May 29, 2015

LinkNow for Digital: Millward Brown copy-testing solution for digital advertising

UK Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising. The company said the fast-turnaround tool determines the performance of online video, display, Facebook and mobile creative in less than...

/ February 24, 2015

LinkNow for TV: new Millward Brown’s Copy Testing on Zappistore

LinkNow for TV allows brands to assess ad effectiveness in a short space of time.

/ January 22, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to look back at the past 12 months in research. In this, the first of a series of five review articles, Research-live reveals what industry players see as the most significant...

/ December 18, 2014

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

/ December 17, 2014