Tag: market research firms

Commspoint Express is here!

  Building better communications strategies with Commspoint Express Your brand is facing an increasingly complex consumer landscape. The fragmentation of traditional media and growth of digital technologies means there are now more contact points than ever before. Finding the right...

/ December 2, 2015

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

/ December 17, 2014

MMR adds Impackt pack test to ZappiStore

UK — ZappiStore has added another research app to its line-up, through a partnership with MMR Research Worldwide.

/ April 23, 2014

MB Rolls Out DIY Copy-Testing Solution

Millward Brown is releasing a DIY version of eStatic, its copy-testing solution for print and outdoor advertising, available via market research ‘app store’ ZappiStore.

/ February 25, 2014

TNS and ZappiStore launch app to help companies identify growth opportunities and build brand equity

London: 17 October, 2013 – Global research consultancy TNS, has today launched an ‘express’ version of its flagship ConversionModel brand equity tool. ConversionModel Express allows businesses to calculate in a matter of hours exactly where they could steal market share...

/ October 17, 2013

Spring’s sister firm ZappiStore wins $20k innovation prize

ZappiStore won the Insight Innovation award, run by Greenbook, at the recent Insight Innovation Exchange LatAm conference, beating 40 other competitors. Phillips describes the new venture as an attempt to streamline and automate the process of testing new product concepts,...

/ April 23, 2013

Will Stephen Phillips become the most hated man in MR?

Steve Phillips‘s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen. “A couple of years ago, I...

/ April 12, 2013