Tag: market research tools

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

This holiday season, empower your digital creative through ZappiStore

Holiday shopping as you knew it has changed, so why haven’t we changed the way we think of the consumer? Their purchasing behavior has been changing for over a decade now, and it shows no sign of slowing down. Since...

/ November 12, 2015

Stand out on the shelf without spending your entire budget

What are the impact of marketing-mix when consumers go shopping ? Shopping takes our time and money, and the experience can leave consumers lost and confused. When a consumer is in shopping mode, how much can you impact their behavior?...

/ October 22, 2015

Minimum Viable Insight in the agile research process

At ZappiStore, we have continued to lead the charge in presenting the fact that agile research is not a method, but rather a mindset. Part of it is using the myriad of tools that you have at your disposal, both...

/ September 25, 2015

ZappiStore and Millward Brown Partners Day

ZappiStore was excited to welcome the Millward Brown Global Innovations team to our London HQ earlier this month. Our team is working closely with our Millward Brown partners to further develop and optimise our existing products, so that we can...

/ September 18, 2015

About Us & Our Products

An introduction to ZappiStore and a quick look at some of the products we offer.  

/ July 21, 2015

TNS and ZappiStore launch ConversionModel Express

Steve Phillips, CEO @ Zappi Store and Jan Hofmeyr, Head of Behaviour Change @ TNS discuss the launch of TNS ConversionModel Express. TNS’s ConversionModel is the most widely used measure of brand commitment and conversion. ConversionModel Express helps you identify...

/ July 21, 2015

Unilever’s Foundry50 recognises market research tech startups

Marketing products ZappiStore, Stashmetrics, Relative Insight, LivingLens and Realeyes are among the market research and analytics companies named as the world’s top tech startups in Unilever’s Foundry50. Unilever set up the Foundry initiative to find the top 50 marketing technology...

/ June 18, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015