Tag: market research

How to bring more accurate reports to your insights function: Market research survey best practices

At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for...

/ January 10, 2018

Top Market Research Events to Add to Your 2018 Calendar

In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide. The industry has grown by 41 percent since 2010. With this, the number of market research events has ballooned. Given the number of market research...

/ December 12, 2017
What's a prediction market?

What happens when traditional survey methodology doesn’t work?

Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are...

/ December 8, 2017
Brainstorming market research options

The marketer’s guide to DIY market research templates

6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if...

/ December 7, 2017

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is key. Sometimes it’s possible to receive input from a client before work begins and get the deliverables right first time, but these cases are rare. The facts, however, are clear...

/ August 9, 2016

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace of change in the market research industry. With automation, mobile surveys, and tech-driven innovation raised as key themes, we spoke with industry experts Ray Poynter and Stephen Phillips in order...

/ June 22, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere, as well as in the wider business community. It has even been highlighted in this year’s GRIT report. Once upon a time, it was only an ‘emerging trend’, but it is...

/ June 8, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no longer applicable to the current insights market argues ZappiStore’s Christophe Ovaere. Language matters. When you speak a certain way or use certain words, it means something. It creates an impression....

/ June 2, 2016