Tag: market research

Superhero standoff

What can the superhero war between Marvel and DC teach us about advertising?

There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding...

/ February 9, 2018

How to Test Your Product’s On-Shelf Performance with Package Testing

One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done...

/ February 2, 2018
Market research

How to Improve Your Research Function’s Efficacy: 3 Exercises for Staying Relevant (and Getting Promoted) in 2018

January is disappearing before our eyes and your new year’s’ resolutions might feel less important now than they did on the first. You promised yourself that this year you’d lose that weight, this year you’d finally complete dry January, and...

/ January 26, 2018

How to bring more accurate reports to your insights function: Market research survey best practices

At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for...

/ January 10, 2018

Top Market Research Events to Add to Your 2018 Calendar

In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide. The industry has grown by 41 percent since 2010. With this, the number of market research events has ballooned. Given the number of market research...

/ December 12, 2017
What's a prediction market?

What happens when traditional survey methodology doesn’t work?

Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are...

/ December 8, 2017
Brainstorming market research options

The marketer’s guide to DIY market research templates

6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if...

/ December 7, 2017

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is key. Sometimes it’s possible to receive input from a client before work begins and get the deliverables right first time, but these cases are rare. The facts, however, are clear...

/ August 9, 2016

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016