Tag: market researcher

The Future of Market Research: Full-service-self-serve Research

As we all know our industry has changed radically in the last 20 years.   From the shift of CATI to online surveys in the 90’s, to the emergence of mobile, big data and insight communities in the 00’s; innovation...

/ December 17, 2015

Commspoint Express is here!

  Building better communications strategies with Commspoint Express Your brand is facing an increasingly complex consumer landscape. The fragmentation of traditional media and growth of digital technologies means there are now more contact points than ever before. Finding the right...

/ December 2, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015

Agile Research: The war between creative and data is over!

Dear Creative Guru, The war between creative and data is over! Congratulations, you won. Good news, so did data.

/ May 29, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to look back at the past 12 months in research. In this, the first of a series of five review articles, Research-live reveals what industry players see as the most significant...

/ December 18, 2014

Kantar Invests in ZappiStore

In London, Kantar has invested an undisclosed amount in self-service online research ‘app store’ platform ZappiStore. Launched last year by Spring Research founder Stephen Phillips, ZappiStore allows users to purchase access to market research solutions to use in their creative...

/ August 21, 2014

MMR adds Impackt pack test to ZappiStore

UK — ZappiStore has added another research app to its line-up, through a partnership with MMR Research Worldwide.

/ April 23, 2014

TNS and ZappiStore launch app to help companies identify growth opportunities and build brand equity

London: 17 October, 2013 – Global research consultancy TNS, has today launched an ‘express’ version of its flagship ConversionModel brand equity tool. ConversionModel Express allows businesses to calculate in a matter of hours exactly where they could steal market share...

/ October 17, 2013

Spring’s sister firm ZappiStore wins $20k innovation prize

ZappiStore won the Insight Innovation award, run by Greenbook, at the recent Insight Innovation Exchange LatAm conference, beating 40 other competitors. Phillips describes the new venture as an attempt to streamline and automate the process of testing new product concepts,...

/ April 23, 2013