Tag: market study

Commspoint Express is here!

  Building better communications strategies with Commspoint Express Your brand is facing an increasingly complex consumer landscape. The fragmentation of traditional media and growth of digital technologies means there are now more contact points than ever before. Finding the right...

/ December 2, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to look back at the past 12 months in research. In this, the first of a series of five review articles, Research-live reveals what industry players see as the most significant...

/ December 18, 2014

Kantar Invests in ZappiStore

In London, Kantar has invested an undisclosed amount in self-service online research ‘app store’ platform ZappiStore. Launched last year by Spring Research founder Stephen Phillips, ZappiStore allows users to purchase access to market research solutions to use in their creative...

/ August 21, 2014

TNS and ZappiStore launch app to help companies identify growth opportunities and build brand equity

London: 17 October, 2013 – Global research consultancy TNS, has today launched an ‘express’ version of its flagship ConversionModel brand equity tool. ConversionModel Express allows businesses to calculate in a matter of hours exactly where they could steal market share...

/ October 17, 2013