Tag: Millward Brown

disruption-zapistore

In Market Research, What Does ‘Disruption’ Mean?

The article was originally posted by Ray Poynter and can be read here. Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it...

/ May 3, 2016

PepsiCo Taps Automated Analytics

PepsiCo has benefited from tapping automated analytics when developing brand messaging for some of its leading beverage lines. More specifically, he outlined how working with firms like ZappiStore...

/ April 21, 2016

Tech revolution in MR is happening; a tale of 7 MR Agencies, 14 products and 1 startup.

ZappiStore has come a long way since its launch in the spring of 2013. Opening shop with a handful of white label products, it took out its automation proposition to the MR industry. In those early days, ZappiStore delighted some...

/ February 16, 2016

This holiday season, empower your digital creative through ZappiStore

Holiday shopping as you knew it has changed, so why haven’t we changed the way we think of the consumer? Their purchasing behavior has been changing for over a decade now, and it shows no sign of slowing down. Since...

/ November 12, 2015

ZappiStore goes to Web Summit

ZappiStore is heading off to Dublin on November 3rd to join one of the biggest events in the global startup scene. We are excited to spend 3 days meeting with other promising players in the tech industry, following panel discussions and building relationships with the...

/ October 22, 2015

ZappiStore goes to Research & Results 2015

ZappiStore is flying out to Munich next week for this year’s edition of Research & Results. We are excited to meet with market research professionals from Germany and abroad and to join in on the discussion on the industry’s most cutting-edge topics. ZappiStore is an...

/ October 20, 2015

ZappiStore and Millward Brown Partners Day

ZappiStore was excited to welcome the Millward Brown Global Innovations team to our London HQ earlier this month. Our team is working closely with our Millward Brown partners to further develop and optimise our existing products, so that we can...

/ September 18, 2015

Automation; Giving the Right Idea a Chance

Too long has the creative industry been unable to test ideas in batches to learn what works and what doesn’t before paying up to dive deep into what would. In a time where agencies and brand teams are making decisions...

/ March 16, 2015

LinkNow for Digital: Millward Brown copy-testing solution for digital advertising

UK Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising. The company said the fast-turnaround tool determines the performance of online video, display, Facebook and mobile creative in less than...

/ February 24, 2015