Tag: online market research

A Man on the Moon is great, but it just isn’t Christmas…

We love an emotional advert don’t we? ‘Sadvertising’ is all around us this Christmas, led by the high profile John Lewis and Coca-Cola ads and chased hard by the likes of Sainsbury’s. They’re great ads that bring important messages into...

/ December 4, 2015

This holiday season, empower your digital creative through ZappiStore

Holiday shopping as you knew it has changed, so why haven’t we changed the way we think of the consumer? Their purchasing behavior has been changing for over a decade now, and it shows no sign of slowing down. Since...

/ November 12, 2015

ZappiStore goes to Research & Results 2015

ZappiStore is flying out to Munich next week for this year’s edition of Research & Results. We are excited to meet with market research professionals from Germany and abroad and to join in on the discussion on the industry’s most cutting-edge topics. ZappiStore is an...

/ October 20, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015

Agile Research: The war between creative and data is over!

Dear Creative Guru, The war between creative and data is over! Congratulations, you won. Good news, so did data.

/ May 29, 2015

Automation; Giving the Right Idea a Chance

Too long has the creative industry been unable to test ideas in batches to learn what works and what doesn’t before paying up to dive deep into what would. In a time where agencies and brand teams are making decisions...

/ March 16, 2015

LinkNow for TV: new Millward Brown’s Copy Testing on Zappistore

LinkNow for TV allows brands to assess ad effectiveness in a short space of time.

/ January 22, 2015

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

/ December 17, 2014

ZappiStore just opened new officies in Boston!

London-based online research ‘app store’ platform ZappiStore has officially opened an office in Boston with the appointment of former GMI exec Ryan Barry as Senior Vice President of Sales and Marketing, North America.

/ August 21, 2014