17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

The Future of Market Research: Full-service-self-serve Research

As we all know our industry has changed radically in the last 20 years.   From the shift of CATI to online surveys in the 90’s, to the emergence of mobile, big data and insight communities in the 00’s; innovation...

/ December 17, 2015

ZappiStore goes to Web Summit

ZappiStore is heading off to Dublin on November 3rd to join one of the biggest events in the global startup scene. We are excited to spend 3 days meeting with other promising players in the tech industry, following panel discussions and building relationships with the...

/ October 22, 2015

Stand out on the shelf without spending your entire budget

What are the impact of marketing-mix when consumers go shopping ? Shopping takes our time and money, and the experience can leave consumers lost and confused. When a consumer is in shopping mode, how much can you impact their behavior?...

/ October 22, 2015

ZappiStore and Millward Brown Partners Day

ZappiStore was excited to welcome the Millward Brown Global Innovations team to our London HQ earlier this month. Our team is working closely with our Millward Brown partners to further develop and optimise our existing products, so that we can...

/ September 18, 2015

Unilever’s Foundry50 recognises market research tech startups

Marketing products ZappiStore, Stashmetrics, Relative Insight, LivingLens and Realeyes are among the market research and analytics companies named as the world’s top tech startups in Unilever’s Foundry50. Unilever set up the Foundry initiative to find the top 50 marketing technology...

/ June 18, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to look back at the past 12 months in research. In this, the first of a series of five review articles, Research-live reveals what industry players see as the most significant...

/ December 18, 2014

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

/ December 17, 2014

Will Stephen Phillips become the most hated man in MR?

Steve Phillips‘s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen. “A couple of years ago, I...

/ April 12, 2013