Tag: zappistore

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is key. Sometimes it’s possible to receive input from a client before work begins and get the deliverables right first time, but these cases are rare. The facts, however, are clear...

/ August 9, 2016

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace of change in the market research industry. With automation, mobile surveys, and tech-driven innovation raised as key themes, we spoke with industry experts Ray Poynter and Stephen Phillips in order...

/ June 22, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere, as well as in the wider business community. It has even been highlighted in this year’s GRIT report. Once upon a time, it was only an ‘emerging trend’, but it is...

/ June 8, 2016

Gatorade: Fueling Fast & Future-Focused Brand Insights through Automation

Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach...

/ June 3, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no longer applicable to the current insights market argues ZappiStore’s Christophe Ovaere. Language matters. When you speak a certain way or use certain words, it means something. It creates an impression....

/ June 2, 2016
cat-zappistore

Research! Which Cat is Objectively Cuter

It’s time to settle this. Cats are adorable. Their power to manipulate humans into taking care of them and doing their bidding is undeniable. The Zappi office is no exception to this and being the UK’s second favourite pet to dogs, cats...

/ May 16, 2016

Automation of IP vs DIY Research : A Food Tale Of The Chefs vs Ingredients

Clients are hungry for more, more for less, and more faster. Technology is the only cuisine we can serve to still their appetite! Debate is ongoing with regards to the merits and caveats of DIY (Do-It-Yourself) research in the market...

/ May 16, 2016
disruption-zapistore

In Market Research, What Does ‘Disruption’ Mean?

The article was originally posted by Ray Poynter and can be read here. Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it...

/ May 3, 2016